Introduction to Marketing Essay Example for Free

Introduction to Marketing EssayYou have been employed as a merchandising intern with unmatchable of the UKs largest selling agencies and have been set dissimilar assignments to complete during your one-year internship. You result be required to demonstrate your look for skills on various projects cerebrate to merchandise, research and projectning, marketing mix and online marketing. Task 1P1 Describe how marketing techniques atomic number 18 utilize to market proceedss in two plaques cod look refer to front sheet for interlockingM1 Compare marketing techniques used in marketing harvest-festivals in two organisations You are helping the marketing manager aim a Marketing in Business conference. Your manager wants you to find out how other organisations use marketing techniques and has asked you to prepare a 10 minute presentment that you will deliver at the conference. You have beenasked to produce a booklet to support the launching, comparing the organisation . You have also been asked to produce speaker notes, which will be handed out at the conference. What to embroil in your presentation recruit your two organisations, their business and marketing objectives Describe what marketing is and why organisations use various techniques Describe chokely the marketing techniques they use to market a particular product/service or product range What to include in the leafletCompare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoffs Matrix)Survival StrategiesBranding and Brand positioningRelationship marketingDue date Refer to front sheet for dateTask 2Following your presentation about marketing techniques, you discovered that marketing activity is correct and monitored by various bodies, codes of practice and laws. Using the 2 scenarios below, investigate and respond by letter to both P2 Describe the limitation and constraints of marketing on the business. Suggested le tter contentIntroduce yourself and the department you work for.Describe why abiding by marketing rules and regulations is necessary let on the legal rules that apply to the caseIdentify the voluntary factors that would apply to the case.Stress the consequences of failing to comply with the legal and voluntary constraints. Due date Refer to front sheet for dateScenario 1A business organisation named Fantasy has recently spent 10 million pounds launching a sassy perfume. Fantasy has advertised on television as well as on YouTube. The advertisement is proving to be an international success and has raised a lot of interest from the young audience it is hoping to attract. Most importantly sales of the perfume have doubled over the last few months.However, there have been a number of complaints regarding the content of the advertisement. For instance there are concerns with regards to nudity, language and the suitability of the advertisement for a younger audience. Of particular concer n are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of pressure pigeonholings have campaigned for the ban of this advertisement from TV screens. Your taskYou have been asked to write a formal letter to Fantasy Head Office, node Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2You have recently purchased a new mobile phone on arriving home you suck that the phone is unable to carry out the functions that you were promised. The phone was considerably expensive and you saved up for months in order to be able to buy it. However, when see the store you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are st ill waiting for your mobile phone to arrive. To call matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your taskHow are you defend as a consumer?You must write a formal letter to the Office of Fair Trading expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date Refer to front sheet for dateTask 3P3 Describe how a selected organisation uses marketing research to carry to the development of its marketing plans P4 Use marketing research for marketing planningYou have been approached by a new smart set that is interested in conclusion outwhether they should invest heavily in market research. Your first task is to produce a poster presentation on marketing research and planning, that you will deliver to the Board of Directors. Your suggested presen tation contentChoose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful resource to use) Describe marketing research and marketing planning.Describe the marketing research that is used by your organisation Describe how the marketing research collected is used by the organisation in their marketing planning Now you need to carry out marketing planning using marketing research Select an existing product/service or potential product/service for your organisation. Conduct primary and secondary research into customer perceptions and market analysis for the product/service and make proposals on how the organisations marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following1. Set clear SMART objectives regarding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis highlighting the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external environment and the advert this may have on your product or service. 5. Write a brief summary with regards to your findings.Due date Refer to front sheet for dateM2 Explain the limitations of marketing research used to contribute to the development of a selected organisations marketing plans D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisations marketing plans. Considering limitations of market researchYour task is to identify and let off the limitations of the market research methods used by your organisation. You will need to submit a formal fibof the limitations that you have spoken about, for the directors. You have been asked to write a formal report to the Head of Market Research at Ham mersmith and Fulham. You have to make recommendations on how they can improve the validity of marketing research used for marketing planning. Introduce yourself, your role and who you work forExplain why you are writing to the organisation.Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make.End your report with an offer to help if they require more information. Due date Refer to front sheet for dateTask 4P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a visual poster to explain how and why groups of customers are targeted for products. You should Explain what is meant by market segmentation and DMUsExplain the difference between customers, consumers and buyers Select 6 different target groups (this should include both B2C and B2B) and give examples of products that are aimed at them and why). Due date Refer to front sheet for dateTask 5A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing mix. Propose a marketing mix based on your research to a clearly defined group of potential customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place).The product or servicethat you choose does not have to be entirely new, it could be an established product or service introduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be de tailed and clear so that all the 4Ps meet the exact needs and aspirations of the target group of customers. Due date Refer to front sheet for date