Marketing principal Case Study Example | Topics and Well Written Essays - 500 words

Marketing principal - Case Study ExampleThe companys major vision is creating shufflings that will vagabond the market and achieving maximum profits from the fools (Narayani 1-36).Apple was started in 1976 and has since grown from a small business into one of the most valuable and successful brands in the globe. The brand has managed to plant a perception in its consumers minds that it is the very best of the total brands and has, therefore, gained total trust from its consumers (Mirachandani 276-277). The brand has portrayed excellent marketing techniques, and has established an competency to distinguish themselves from other brands. The company has other features such as realizing user friendly and innovative products (Sandoval 98-99).On the market of its products, a certain study revealed that the brand consumers who fall under the categories of high salaries, young ages and techno savvy tend to purchase its products. In the US for instance, about 22 million adults owned an iP od. Several products from apple target consumers who want to listen to music at a go (Mirachandani 276-277).Considering that apple is highly rated, several people desire owning one of its products. This popularity has enhanced gross sales for the company (Mirachandani 276-277). Apple, however, has some faults in some of its products. The iPod Nano for instance, is saidto have a faulty screen that breaks easily. Issues such as poor battery life and package issues also portray weaknesses from the company in its brands (Mirachandani 276-277). The continuous release of music products is continuously generating high revenues for the company, putting it at par with the music industry (Jennings 402). This creates bosom on the company on what decision to take on the music industry.The company also stand gaining many market opportunities. ITunes for instance, is used to download lawful songs (Jennings 402). If apple makes all cell phones and MP3 players